8月21日，由Ideogram团队倾力打造的创新型文本生成图像模型 Ideogram 2.0正式发布。
其实早在今年2月，Ideogram团队就发布了Ideogram模型1.0版本，但是其在AI生图领域并未引起太大波澜，但在这一次 Ideogram 2.0版本发布后，Ideogram官方直接在社交媒体平台自信宣称，这一版本比FLUX Pro和DALL·E3要强。
根据Ideogram官网介绍，这一版本是全新前沿文本转图像模型，具有业界领先的生成逼真图像、图形设计、排版等功能，Ideogram 2.0 是从头开始训练的，在许多质量指标（包括图像-文本对齐、总体主观偏好和文本渲染准确度）方面，其表现都远超其他文本转图像模型。
准确的文本渲染可以说一直是图像生成领域的一个重大挑战，很多图像生成模型都没能攻克这一难题，生成的文本出现扭曲或模糊不清的问题，难以满足专业品质的要求。而Ideogram 2.0官方宣传主打的优势恰恰是将文字信息精确融合于图像之中，其次是多样化创作风格和色彩控制功能。同时，官方还提到Ideogram 2.0 版本的写实风格就像真实照片一样，纹理得到显著增强，人类的皮肤和头发看起来栩栩如生。
当然，以上都是官方的说法，是不是在真的这么强，要试过对比才能知道，然而，小编发现Ideogram官网的注册方式只提供了两种：谷歌账号和Apple ID，这对于没有或不使用这两种服务的用户来说，十分不友好，同时会带来不便。此外，尽管Ideogram提供了少量的慢生成免费额度用于生成图片，但用户在此额度下仅能使用基础功能来生成图片，并且生成后的图片只能以压缩的JPG格式下载。如果用户希望使用更多高级功能或服务，就不得不选择开通月费，这可能会使得用户的预算成本变得难以控制。
而302.AI的绘画机器人目前已经更新了Ideogram模型，302.AI提供按需付费的使用方式，无月费和捆绑套餐，用户可以更好控制成本预算，并且能够直接下载高清PNG格式图片，且302.AI提供手机注册、邮箱注册、谷歌注册三种注册方式，用户能够根据自身需求选择最为便捷的注册方式。
有趣的是，或许是感受到了压力，在Ideogram2.0版本推出后的一天，8月22日，Midjourney网页版居然开放了免费试用！到底Ideogram2.0是不是真的这么厉害呢？那接下来，小编就用302.AI的绘画机器人对比一下Ideogram2.0和Midjourney V6.1这两个图像生成模型的效果：
Ideogram2.0实测：
广告创意设计+文字生成：仔细看可以看到，首先Midjourney的顶部文字生成有一点错误单词中的“a”字母出现了重复，而Ideogram对于提示词中的文字生成是非常准确的，其次，对比这两张海报图片整体氛围，Ideogram生成的汽车+上灯光更有质感。
prompt：一辆豪华跑车停在光线昏暗的高端车库中，光束突出跑车的曲线和光泽饰面。汽车的前灯发出强烈的光芒。顶部用粗体字写着“Unleash the Beast”。标语“Engineered for Excellence”位于下方。
漫画风海报+提示词理解：可以看到对比两张图片，从风格上来说，两个模型生成的风格都是漫画风，从提示词理解方面看，Midjourney生成的图片标语内容部分后面紧接着出现重复文字且扭曲模糊不清，而Ideogram提示词理解文字生成的优势非常明显，另外，整体的图片海报感觉，小编认为不相上下。
prompt：一张可爱的漫画风平面海报，有生日的元素，海报上方用艺术字体写着“302.AI” ，标语用正楷写着“The freedom and happiness”
写实风格：最后是写实风的比较，整体感觉两张照片都很不错，但是细细对比看两张图片中人物的皮肤纹理、头发，可以看得出Ideogram生成的图片人物皮肤、头发稍微会更真实一点，整体的光影也十分的自然。
prompt：一位白发的男性，在室外，身着褐色方格衬衫，色彩丰富，焦点清晰
另外，302.AI的API超市也提供了Ideogram的API，且价格和Ideogram官网的一致，302.AI的API超市一个是丰富的API集市，提供了多种模型的API，且分类明晰，开发者能够快速地找到所需的API，并且获取接入方式和文档支持。比如Ideogram的API，打开API列表——找到图片生成类目——选择Ideogram进入，如图：
更重要的是，302.AI的API超市更新速度很快，且API类型全面。目前提供了Ideogram多种功能的API，用户可以根据自己的需求选择不同的API接口，进行个性化的集成和开发，支持在线调试，可以减少在本地环境设置和配置调试工具的时间，提高开发效率，降低开发成本。
从1.0版本到2.0版本，Ideogram仅仅用了短短半年的时间，就实现了质的飞跃。尤其在文字生成准确性方面，它展现出了强大的实力。随着这一版本的发布，Ideogram不仅进一步巩固了其在AI图像生成领域的竞争力，还为未来的技术发展和应用场景开辟了全新的可能性，最后我们期待未来图像生成模型带来更多的惊喜。
参考文章：
https://mp.weixin.qq.com/s/KJaZls2rAQ3t3ayBB8itOQ
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● 灵活付费：无需月费，按需付费，成本可控
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● 开源生态：支持开发者深度定制，打造专属AI应用
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